Feudalism and Court Services Vassals

Feudalism began in France around A. D. 900 and spread. The feudal hierarchy was an arrangement of rank resembling a pyramid. At the top of the pyramid was the king. In the feudal relationship the king was the suzerain, or lord, of a group of dukes and counts who were his vassals. Each of these vassals was in turn lord to lesser vassals, who had even less important vassals. At the bottom of the pyramid were the knights, who had no vassals. Lord and vassal owed certain obligations to each other. The vassal pledged to perform certain services for his lord, and in return the lord granted him a fief, or fee. A fief was anything that was considered useful or valuable. Usually, a fief was a piece of land, jurisdiction over the peasants who lived on the land, and ownership of the goods they produced. All fiefs were technically owned by the king, but a vassal held, in effect, all the rights of ownership of the fief as long as he performed the services required by his lord. The entire kingdom was divided into fiefs, except for the land held by the king personally. Feudal tenure was hereditary. When a vassal died, his heir did homage for his fief and swore an oath of fealty to his lord, promising to be faithful and render service. In the ceremony of investiture, the lord handed his vassal some symbol—such as a sword or a clod of earth—in token of title, and promised to defend the vassal's fief. If a vassal died leaving a minor heir, the lord usually became the guardian of the fief and managed it. If the heir was an unmarried daughter, the lord could select a husband for her because only a male could perform the services of the fief. Feudal services were the services that a vassal owed his lord varied. Military or Knight Service: A vassal was expected to serve his lord in war. Usually he served 40 days a year at his own expense if engaged in an offensive action against his lord's enemy. In a defensive action the term of service was unlimited. A knight was expected to furnish only his horse and armor, but great vassals had to supply hundreds of knights and men-at-arms. With Court Services vassals had to serve, when summoned, in the lord's court. They were called upon to give the lord advice. They also met in assembly to settle disputes between vassals. This was the origin of the principle of trial by a jury of peers, or equals. Vassals were also summoned for ceremonial occasions, such as investitures. Financial Obligations included: A relief, or gift, to the lord when the fief passed to an heir. It amounted usually to a year's income. Aids, payments made by vassals when their lord needed additional resources. A common aid was to help ransom the lord when he was taken prisoner in war. Other aids were given when the lord's eldest daughter was married and when his eldest son became a knight. They were obligated to entertain the lord when he paid a visit. During feudal warfare a powerful vassal who did not fulfill his obligations could usually withstand his lord's wrath if he owned a strong castle, since medieval castles were almost impossible to overrun. Forty days' service—the usual limit for knights in the attacking force—left insufficient time for siege operations. Private warfare between nobles who were neither lord nor vassal to each other was common in France, since the king could not control the vassals of his vassals. The church sought to limit strife by forbidding warfare on certain days of the week and during church festivals. Chivalry developed as a code of conduct for knights. Feudalism came to an end as the kings increased their power and forced the lesser landowners to obey their orders. Feudalism was introduced in England in 1066 following the Battle of Hastings and the Norman Conquest. The Normans, led by William the Conqueror who was crowned King William I of England were responsible for introducing feudalism to England. Feudalism was based on the exchange of land for military service. William the Conqueror claimed all the land in England and divide the land between himself (about 20%), the church (about 25%) and the remainder of English land was given to Norman soldiers and nobles (barons). Following the Norman Conquest William the Conqueror ordered a full survey of England which was called the Doomsday Book. It gave the new King of England full details of the land, the people and how much taxes and dues would be paid to the Normans. Under the Feudal system the vassals who were awarded land swore an Oath of Fealty to their lord and provided fully equipped soldiers under the Feudal Levy. Medieval Serfs were peasants who worked his lord's land and paid him certain dues in return for the use of land, the possession (not the ownership) of which was heritable. When the land changed owners during the time of feudalism the peasants were obliged to work for the new owners – the Normans. The decline of feudalism in England occurred due to many events including the Black Death, changes from a land-based economy to a money based economy and the establishment of Centralized government. Feudalism began in 410 AD with the fall of Rome. Feudalism in Germany was different from that of France and England. The old Germanic tribes which plagued the Roman emperors emerged again after Charlemagne's successors lost power. Four stem duchies eventually emerged as the most powerful in Germany: Saxony, Franconia, Swabia, and Bavaria. One strong duke, Otto of Saxony (936-973) tried to establish lordship over the other dukes. He invaded Italy, starting a long tradition of German interference in that peninsula, and made himself King of Italy. He was then crowned emperor by the pope himself (962). The strong points were; l) fragmentation of political power; 2) public power in private hands; and 3) armed forces secured through private contracts. Feudalism is, therefore, a method of government, and a way of securing the forces necessary to preserve that method of government. It is also an extreme form of decentralization. There many centers of power. Power does not reside at a center, or at the top, even though there a pyramidal structure in theory, with the emperor at the top and the simple knight at the bottom. The weak points were weak central power and realizing that a strong defense relied on a single leader. Napoleon was a leader during that time. Feudalism in Germany ended in the 15th century at about the same time England's Feudalism ended, as well as the rest of Europe's feudalism.

Metho Drinker

We have chosen this poem to analyse today as we thought that it would be one that you could all relate to. Not necessarily to the homeless man, but to the topic of addiction. Nearly every one here would have known someone who has suffered from an addiction, and knows the effect that it has on not only the addict, but their families. It also highlights the ignorance in today’s society, as many are unaware of their sad existence. Main Idea The poem Metho Drinker by Judith Wright tells the story of a homeless man and his addiction to Methylated Spirits, an addiction which is slowly killing him. Living in winter’s harsh conditions â€Å"under the death of winters leaves he lies† he hides away from society. He is alone and ‘cries to nothing and the terrible night’ as he has nothing and there is no one around him. So he turns to the one thing in his life that keeps him warm, methylated spirits. Personification The poem continuously uses personification, as a way of interpreting the man’s relationship with the bottle. The bottle is personified as ‘his girl’, his only companion. His woman of fire who creeps to his heart and sets a candle there†, this shows his love and affection for this ‘woman’. In the next two lines his addiction to Metho becomes evident, as Wright introduces the metaphor of â€Å"melting away his flesh†¦ to eat the nerve that tethers him in time† as the addiction is slowly killing him. the Metho burns him as he drinks it â€Å"to eat the nerve that tethers him in time†. He dr inks it to take his pain away. The candle burning keeps him warm inside and provides him with warmth that he can not find on the streets. Similes Light is compared to ‘knives; whose thrust I cannot turn’ which suggests the pain that light brings to the drinker. Time, to the man, is a never ending trouble. By drinking the Methylated spirits he feels like he is escaping time and escaping from the troubles in his life. â€Å"He is uneasy under her kiss/and winces from that acid of her desire†. This shows how the metho is killing him but the desire and need for ‘her’ or ‘it’ is too strong to stop and his addiction has taken over. Symbolism Symbolism is used in the poem as the woman and his apparent love and desire for her symbolises the bottle of Methylated Spirits and his addiction. Voice The voice of the poem is written in third person. This technique is used in a way to show an outsider’s perception of the homeless man. Structure The structure is a technique that has been used in this poem. The first stanza in the poem sets the scene for the reader, and helps to give the basic story of the man. It shows how the drinker ‘cries to nothing and the terrible night’ and shows his hate for time, light and society’s cruelty. Whereas in the second stanza introduces the drinker and his relationship with the bottle. Figurative language Figurative language is used in the poem when describing the effect that the Metho has on the drinker. It ‘melts away the flesh that hides the bone to eat the nerve that tethers him’, this is a non literal phrase, but again shows the feeling that the Metho creates in him, further causing his addiction.

Assignment Essay Essay Example for Free

Assignment Essay Essay Sustainable tourism is being able to the deliver positive environmental, social, and economical results with thought to the needs of the visitors, host community and surroundings. Sustainability as defined in the Brundtland commission report it states as â€Å"meeting the needs of the present without compromising the needs of the future generations to meet their needs†. For example, the small business are starting to practices sustainability principles by changing to renewable energy sources, reducing use of paper and recycling more. As a result, the concept of sustainability addresses the aspects of â€Å"triple bottom line† meaning the balance of societies, economy and the environment are described by (Bonevac, 2010). According to the World Tourism Organization, â€Å"sustainable tourism means meeting the needs of the present tourist and host regions while protecting and enhancing the opportunity for the future†. Instead of just being a product, sustainable tourism is a philosophy that underpins all tourism actions (Owens, Is there a Meaningful Definition of Sustainability? , 2003). To all tourism development and management, it is a fundamental concept instead of being an add-on factor. The foremost aim of sustainable tourism is to maintain the economic and social return of tourism development while reducing or justifying the unattractive impacts on the natural, historic, cultural or social environment (Governemnt, 2009). The stated objectives attained by matching the needs of tourists with those of the destination. Sustainable tourism is an industry, which challenges to make a little impact on the environment and the local culture, though helping to produce income, employment and the preservation of local ecology. Hence, responsible tourism is both cost-effectively and culturally responsive, meaning have minimum impact on the environment and culture of the host community (Group, 2007). Scotland Tourism Organization has defined sustainable tourism as â€Å"tourism committed to generating a low impact on the surrounding environment and community by acting responsibly while generating income and employment for the local economy and aiding social cohesion† (Organisation v. s. , 2013). Scotland Sustainable tourism aspires to guarantee that economic development in terms of encouraging experience for each one involved local community, Tourism Companies and visitors. In practice, sustainable tourism means greener transport, given that transport is innermost to tourism; however it also put pressure on our natural resources and contributes to our worldwide environment impacts. Procedures like cheering visitors to utilize communal transport, and advance in cleaner forms of transport will assist in this area (Organisation v. . , 2013). Regular and environmental strains a more even stretch of visitors lessens pressures on the natural and built environment and on communities, and capitalizes on the financial payback. Scotland Tourism Organization modifies its advertising drive to persuade a stretch of visitors throughout the year and around state (Organisation v. s. , 2013). For example, â€Å"surprise yourself†. There is necessary to work with the public, private and independent sectors to determine the environmental and social impacts of tourism. These guarantees that tourism expansion carries a encouraging experience for home people, tourism companies and the tourist themselves (Organisation v. s. , 2013). Green accommodation is one in that all room offers lessens their misuse, energy and water use. The green Tourism Business Scheme persuades businesses to trim down their environmental impacts. The scheme is one of the largest of its land in Europe with over 800 Scottish members (Organisation v. s. , 2013). However, any tourism industry can take advantage from flattering more sustainable through safeguarding the very features on which tourism depends; taking a sustainable move to tourism expansion is the only way to guarantee long-term tourism expansion in the South Pacific (Organisation v. s. , 2013). The success of tourism in any country depends on taking care of the environmental or social impacts of tourism development. The visitors benefit from sustainable move to tourism throughout from enhanced relates with local communities, a tall value tourism experiences and a natural and fabricated environment. Thus, by fetching a sustainable tourism destination will provide the South Pacific Tourism Businesses a cutthroat frame by producing community assistance for tourism; attaining value savings and designing innovative marketing prospect. As the tourism industry develop in as many regions and countries, it generates noteworthy impact on the consumption pattern, natural resources, pollution and social systems (Organisation v. s. , 2013). For the industry to survive as a whole it is vital to understand and interpret the need sustainable and responsible planning and management. To begin with, education and collaborative partnership are approaches that can assist destinations attain more sustainable tourism. The whole idea of sustainability based on the association through environmental, ecologically and socially responsible tourism. Partnerships with local communities through rural community gathering before and during development are needed in order to let alone the frequent divergence between conservation initiatives and traditional resources users (Billington, Carter, & Kayamba, 2008). The departments from the government can collaborate with the resource owners to develops and negotiate over the investment on proposal (English National Park Authorities Association, 2009). For example, the Chumbe Island Coral Park is a good example of collaborate partnership, which was developed to sustain the natural beauty and attractions of the island (English National Park Authorities Association, 2009). Chumbe Island is located in the Indian Ocean channel of the coast of the semi autonomous region of Zanzibar (English National Park Authorities Association, 2009). The person responsible for the project on the natural park at Chumbe Island was (David, 2011). During her work life, (David, 2011) experience the need for the conservation and sustaining of the natural flora and fauna. (David, 2011) developed an innovative approach to protect marine conservation combined with tourism development through the sustainable and multilevel partnership approach to promote successful marine park management, awareness of marine conservation and sustainable tourism management. David, 2011) Develop a small marine park that would help consume a unspoiled coral reef, offer environmental education for both the locals and the foreign visitors and generate management fund through authentic ecotourism. Thus, the need for the park at Chumbe Island arose due to improper aid and the government in the country noted conservation programs. Hence, the collaborative partnership arose to sustain the nature conservation of Tanzania for the future (English National Park Authori ties Association, 2009). Secondly, the partnership approach deals with the local communities because they are the essential people who are the resource owners (Governemnt, 2009). Engaging the local community in the environmental education on sustainability through workshops and seminars will increase their concerns for the global issues such as climate change (Clark, 2013). In addition, collaboration with NGO has to hold workshops with the angler’s, to engage them in sustainable fishing practices and conservation of the resources (David, 2011). Thus, the young and the old generation in the area is to be informed about sustainable fishing practices, laws and regulation regarding fishing practices and marine conservation area and the benefits of marine protected areas (Ki-Hoon & Ball, 2003). All this environmental awareness, education and training initiative with the community are to provide skill development on sustainable tourism (Group, 2007). The scale of growth of the tourism industry In the South Pacific is rapidly and that the environmental and social, economic impacts of it cannot be overlooked (Azam & Sarker, 2011). This has caused the Pacific Region to find ways in which the industries could be made more sustainable. The industry is more sustainable through minimizing resource use and waste production (Othman, 2004). For the sustainability of tourism, water is the major issue for concern. For example, a tourist in a hotels uses on standard one third of more water per day than a local inhabitant uses and put severe restriction on local supply (Othman, 2004). Activities such as golf course, artificial snow ski’ resorts are in demand of water. For small and medium sized business, sustainability thought of an expensive and difficult idea (Billington, Carter, & Kayamba, 2008). Most of the dominating tourism industries in the South Pacific have not actively engaged in government activities that encourages that adoption of sustainability practices (David, 2011). There are a number of barriers identified by the researchers that hinds implementing sustainability practices in South Pacific tourism businesses including the financial crisis for implementation, the labor insecurity of being certified, lack of government and industry support the technical nature of information forums. Hence are a number of actions businesses could undertake to improve environmental performance (Azam & Sarker, 2011). Activities’ relating to efficient resources use and waste management includes minimizing energy consumption, for example using open ventilation instead of air-conditioning and heaters encouraging the use of renewable sources and improved technology also Getting involved in accreditation programs (Owens, Is there a Meaningful Definition of Sustainability? 2003). There is a need to promote and facilitate the reduction, reuse and recycling of materials and water quality including the efficient treatment of sewerage, avoiding discharge into marine and rivers (Organisation, 2005). For example, in Australia the Australian formula 1 ING grand Prix Corporation, which works with environmental packaging and waste recycling partner to minimize the impact of the race on the environment? Billington, Carter, & Kayamba, 2008) Thus, by minimizing waste use, energy use and waste production, businesses can reduce their impact on the environment and achieve cost savings (Ki-Hoon & Ball, 2003). Furthermore, the conserving and giving value to natural and cultural heritage is of critical importance’s, in order to enhance the quality of life of local communities through tourism, and connect the people in is scheduling and management (Organisation, 2005). The growing awareness’s and generating direct and indirect support for conservation is the key role played by the tourism industry (Group, 2007). The generation of economic propensity for the tourism industry is to provide with quality natural and cultural heritage (Azam & Sarker, 2011). This would ensure the long-term competitiveness, viability and the prosperity of tourism enterprises and destinations and the quality of life of local communities and to the visitor experience by providing a safe, satisfying and fulfilling experience to the visitors available to all without discrimination by gender, race, religion, disability or in other ways (Organisation, 2005). Areas that are of importance to tourism natural and cultural includes the natural landscapes quality and variety, man-made cultural landscapes, heritage and historic sites, the flora and fauna diversity, local uniqueness such as art, crafts, cuisine, language events and festivals (Organisation, 2005). Thus, to address these issues listed above relevant action like being more prepared to use the tourism argument as to fund the prevention of nature and culture and to prevent damaging change (Clark, 2013). Also strengthening the relationship between protected area and local tourism interest, within the context of a sustainable tourism strategy and action plan would lead the South Pacific to be more sustainable (Organisation v. s. , 2013). Sustainable development is holistic in nature; therefore, it requires management of policies and coordination of action between sectors (Othman, 2004). To control the impact of tourism initiated by environmental or developmental strategies and policies legislation and regulations are necessary (Governemnt, 2009). Appropriate strategies or sets of policies for specific aspects of tourism were developed. For example, in Bulgaria the separate strategy for ecotourism, which reflects the sustainability principles? (Bonevac, 2010) This initiative can also be taken by the local Ministry of Environment of Tourism to integrate the strategy in terms of regulations (David, 2011). In coordinating and ensuring success of this specific sub-sector, such regulations and legislations can be very helpful. This can be very helpful in demonstrating processes and formulating policies that could be modified more widely in tourism (Ki-Hoon & Ball, 2003). Strategy and policies must be developed and implemented at both local and national level in order to achieve effective result. Most countries in the South Pacific are in the process of decentralizing their political and administrative structures so local decision-making is the vital aspect toward sustainability development (English National Park Authorities Association, 2009). An integrated approach to the development and management of tourism is within local destinations, is recognized as the most successful direction to sustainable tourism (Governemnt, 2009). Thus, it is vital for the national and local strategies to be corresponding but these two variable in tourism strategies vary in terms of national tourism strategies relates to the national tourism vision of the overall position and direction (Organisation v. s. , 2013). While local tourism strategies relates to the holistic of the local destinations in areas such as local objectives and priorities, local resource opportunity and constraints and many more (David, 2011). Hence, the identifying of policies and instruments to create the enabling environment for sustainable tourism is more of national strategy while the determining of what happens on ground is more of local strategies (Governemnt, 2009). Both the national and local tourism strategies are required for sustainable tourism to embrace the principles of sustainable development and both strategies are reliable and commonly reinforcing (Othman, 2004). Finally, the command control instrument allows government to exert strict control over certain aspects of development and operation, backed by legislation (Organisation, 2005). Legislation, regulation and licensing are the interdependent tools that can be used to strengthen sustainability by setting out requirements that are compulsory and enforceable and which lead to sanctions and penalties if they not met (Billington, Carter, & Kayamba, 2008). The process of checking and signaling compliance with regulations or otherwise identified obligatory standards; assigning permission to operate is called licensing (Organisation, 2005). To control aspects of business development and operations and to influence people’s behavior government are in a position to apply laws, regulations and penalties. These legislation and regulations must be applied when the governments believes that it is necessary to do so (Governemnt, 2009). Thus, for regulations to be successful, it has to be relevant, clear, practicable in terms of compliance and capable of being enforced. In order the tourism industry to be more sustainable the laws and legislations should enable and support the sustainability of tourism and give authority to act (Billington, Carter, & Kayamba, 2008). It should also seek to raise sustainability performance above such standards through other means, which would also stimulate personal commitment towards continual improvement. For example, in the government of Fiji builds up a (EIA) environmental Impact Assessment regulation, which stated that for any company or hotel with an EIA reports in Fiji, has to provide the Fiji Government with an EIA report of the development to progress (Turnbull, 2003). There are a number of areas in which laws and regulations can be implemented to attain more sustainable tourism industry and that includes operation, management and development which are controlled by this legislation to protect the environment, communities, culture and heritage, visitor experience and the business as a whole (Turnbull, 2003). The purpose of government intervention in the sector as law provides a vehicle for underpinning sustainability. These legislations can also provide the basis for enabling the control and licensing of activities specific to the tourism sector and for the undertaking to certain action to support tourism development (Organisation v. s. , 2013). To conclude, sustainable tourism is all about forecasting of long-term, working together examining on results and adaptive to change and the most effective thing is communication to put across the message of sustainable tourism. It is the duty of the private, public and independent sector to acquire leadership role in tackle the challenge of this sector. The degree at which the tourism industry is increasing in the South Pacific forecasts that the environmental and social impacts of tourism cannot be disregarded. Traditionally, a number of sustainable tourism activities has been carried out and is supported by the national Tourism Organization of the South Pacific countries. However, there are a number of challenges that still stay alive and need attention in order to be more sustainable tourism industry, like climate change. In order to tackle these challenges and grip future sustainable opportunities in a harmonized manner, research and development done in these South Pacific countries to handle these issues through sustainable tourism strategy plan. The tourism strategies plans would assist the tourism industry to change unenthusiastic community discernment of the industry and achieve economic benefits through sustainable practices. It believed that it would egg on business to hold sustainable tourism practices in order to meet consumers demand and to improve business performance. Sustainable tourism should be broadcasted and celebrated amongst tourists, host communities and the participants in the industry move the industry toward sustainability. Nevertheless, the commitment to change and improve must be authentic and supported on well-established procedures and actions that is to be achieved. Assignment Essay. (2016, Sep 09).

Team building within a generational diverse team Research Paper

Team building within a generational diverse team - Research Paper Example It follows that this essay examines generational characteristics in terms of their articulation within the workplace environment, specifically considering the ways that a generationally diverse team can be accomplished. Generational Gap in Today’s Workforce There are a number of pros and cons in regards to the generational gap in today’s workforce. One of the most beneficial aspects of generational diversity in the workforce is the ability for individuals within this frame of context to engage in collaborative activities that mesh a variety of world perspectives and experiences together in a way that produces higher levels of company results. Conversely, the values that underline the generational differences can oftentimes result in conflicts of opinion or perception that hinder company progress and can derail workplace cooperation. Another factor that is a problem in regards to generational diversity in the workplace is the consideration of the workplace hierarchy in r egards to generational factors. ... Boomer generation’s retirement approaching they place increased emphasis on the importance of benefits; when this emphasis is compared with that of the Generation Xers who are more predominantly concerned with subsistence and building wealth than enhancing retirement portfolios. Team Building In considering the ways that team building can be accomplished within the workforce one of the most central questions is understanding the characteristics that define each generation and then analyzing how they can be intermingled and implemented in as productive a means possible. In these regards, it’s the values that underline the generations that are the most important factors to consider when building a generationally diverse team. It was earlier noted that one of the challenges facing the overarching corporate benefit structure in terms of generational diversity was attuning conflicting desires in term of compensation needs. For instance, in order to build a more functional te am environment, the business or corporate structure must development retirement and compensation packages that take into consideration the competing values of the generations in the work environment. In properly melding these competing desires into a package that appeals to both generations, factors related to motivation can be harnessed as a means of bringing employees together under a shared goal. In these regards, Notter (2009) writes that, â€Å"Knowing in advance how each generation can be triggered, either positively or negatively, can help organizations develop balanced policies and can help individual managers and employees structure their work interactions in ways that benefit all types of people.† Here Notter raises the interesting point that team building with generational diversity is not

Journal Essay Example | Topics and Well Written Essays - 250 words - 72

Journal - Essay Example For instance, the story uncovers the ordeal faced by the immigrants back in their countries, which drives them to take a journey through the dangerous sea. Additionally, the author explores how Sicily, its residents, and the government of Italy has come in to provide rescue efforts to these immigrants and provide a safe landing in the form of holding places instead of turning them back. Nevertheless, the journalist ignores another critical part of the story, which is the fatal passage. He ought to emphasize how the bought, and ship journeys are a matter of life and death to discourage anybody willing to go through the journey. In this article, he makes the journey seem like a mere bad luck for one to die, instead of stressing on the fact that it is a gruesome risk with 1% percent chance of reaching the destination. Hence, the story is presented in such a way that it tends to encourage immigration despite the deadly trip it takes to reach Italy. Nonetheless, the article achieves the c riteria for newsworthiness because it contains several elements such as the significance, human interest, and timing among

Management of chronic pain control in cancer Essay

Management of chronic pain control in cancer - Essay Example In one year more than 500 people in 100,000 will be diagnosed with cancer within the United Kingdom (Cancer Research UK, 2012). The same site states that the survival rate for all cancers has now reached 50%, with some types having a very high 5 year survival rate of 95% and with women generally having a higher survival rate than men. Treatment will have included such things as surgery, radiotherapy and chemotherapy, all of which play their part in either removing or destroying cancer cells. Such treatment though has its costs and it is a normal experience to have some pain after cancer surgery. Most of this will fade after time, but in some cases pain can persist for months or years, especially if nerves are damaged. After radiation therapy there may be pain which eventually resolves. In some cases though pain can develop a long way down the line. Chemotherapy can also result in pain and numbness. Some people may also find that they are liable to migraines, low back pain and other t ypes of pain ( Cancer.net, 2012). All of these pains require treatment, but often patients are worried about taking large amounts of analgesics, and may not reveal the extent of their problems. Fullen et al( 2006) point within schools of both medicine and nursing the amount of time spent teaching students about pain relief varies considerably, which will contribute to a patchy service when it comes to pain relief, simply because of inadequate training in some areas. This in turn means that more patients suffer to a greater extent than they need do, and also increase time off work and in hospital, at great cost to themselves and to the country’s health service., Chronic pain has been defined as† having pain on a daily basis for more than six months† (Fullen et al, 2006). Cancer is a term used for more than one hundred diseases in which abnormal cells divide uncontrollably and invade surrounding tissues as well as spreading to other parts of the body through such me ans as the lymphatic and circulatory systems. It affects both organs and mechanisms. This multiplicity of possibilities requires very individualised treatment at every stage from diagnosis on through treatment and into survivorship. The Alliance for Cervical Cancer Prevention (2004) describes how a diagnosis can mean a person feels isolated, anxious, angry and depressed. It might well be assumed that once a cure has been achieved all this could be put behind them, but persistent pain is a very real issue in many cases, as could be psychological issues. Some will feel exalted that they have survived such a major threat, but others may continue to see themselves as a victim, especially if there are long term physical differences, as for example if there is the need for a permanent colostomy, or a man becomes impotent. Within the United Kingdom in 2012 it was declared that treatment for cancer is becoming ever more successful (Department of Health, 2012). The cure is not always the fin al end of pain however. The patient and his family have had to deal with the shock of diagnosis, the progress of the disease and then the joy of the

Apple and Amazon Companies Essay Example | Topics and Well Written Essays - 250 words - 15

Apple and Amazon Companies - Essay Example The present research has identified that Amazon.com, Inc. is an American-based company that dominates the United States retail markets. The company deals with electronic commerce and it has strived to become the best online-based retailer in the region. It originally started as an online bookstore but in the recent times, it has greatly diversified into the sale of compact disks, furniture, software, toys, video games, food, electronics, and jewelry. Just like Apple, Amazon produces consumer electronics such as the Fire TV sets, Fire mobile phones, Fire tablets, and the Amazon Kindle e-book. The company has separate websites for its different market regions. Some of its market regions include; the United States, Canada, France, Germany, United Kingdom, Italy, Netherlands, China, and Japan. The graph in the paper is essential in determining the various strategies different companies use in their marketing programs. Apple and Amazon are no exceptions in this situation. The graph compar es the different marketing strategies used in a period of two years against their popularity among companies. An analysis of these strategies would act as a good way to compare and contrast the two companies. According to Moorman, Apple has managed to emerge as the best overall winner of marketing excellence surveys, and the latest being the 2012 award. Scrutinizing the company’s marketing policies would be a good starting point for this analysis. Just as Moorman continues to explain, Apple has been successful in the electronics market primarily because of its marketing strategies. Apple’s marketing approach constitutes the following three strong pillars: empathy, focus and impute. Empathy implies that the company should be in a better position to understand the needs of their customers than their competitors do. In a move to maintain focus, the company puts its attention to important opportunities that will enable them to be in apposition to do a perfect job.