Mission and Vision Statements and the Companys Strategic Direction Research Paper

Mission and Vision Statements and the Companys Strategic Direction - Research Paper pillowcaseHowever, it has developed and adopted a unique system known as The HP Way. This is a unique ideology or philosophy that refers to the expression things are done at HP (Lacy & Mullins, 2002). Therefore, although the company lacks clear mission and mint statements, the elements of these are captured in the companys shared values and integrated objectives. These are stated below.Although HP lacks specific mission and vision statements, the shared values and embodied objectives have some of the key elements of effective mission and vision statements. To evaluate HPs mission and vision statements as captured in The HP Way, an evaluation intercellular substance will be important. The evaluation matrix below (Table 1) comprises of three columns. The first column contains the salient elements of the mission statement based on Zainbooks website. According to the website, mission statements should contain at least nine elements includingOne of HPs corporate objectives is customer loyalty, which shows the companys commitment to providing value and highest quality to win customer loyalty and respect. However, the objective does not specify the companys customers.The growth element is clearly stated in HPs corporate objectives. One of the companys corporate objectives is growth, which explains the companys nature of identifying and seizing growth opportunities.Through its market leadership corporate objective, HP is committed to becoming the market leader through and through its competitive advantages in developing and delivering innovative and useful solutions, products, and services.The strategical direction is an important element in ensuring the success of a company. A company without a strategic direction is like a plane without a pilot that moves haphazardly. Such a business, like the plane, is likely to collapse. HP has had a clear strategic direction over the years si nce its formation. The growth and success of the company is proof of this.